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There’s growing consumer demand for clarity, and growing antipathy toward jargon and other sorts of obfuscation. That’s one crystal-clear lesson to be drawn from a Siegel+Gale survey released this month.
It’s not as if most people were ever fans of needless complexity. But their distaste for it has taken on new urgency since the financial system’s near-collapse. Seventy-five percent of respondents to the polling, fielded in December and January among investors and homeowners, agreed that “Complexity and lack of understanding has played a significant role in the current financial crisis.”
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