Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary shooting guard was sick as a dog with the flu. Jordan should have been in a hospital bed. Instead, he staggered into the game. In his 44 minutes of play, Jordan scored 38 points. "Somehow," Jordan later said, "I found the energy to stay strong."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in