How Blue Moon Found a Heavenly Way to Shine in a Crowded Category

Integer's latest stop-motion ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

IDEA: Blue Moon’s beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful approach to the brewer’s advertising, which would become instantly recognizable—a welcome dash of color and craft amid the beery bro hugs of the category.

“Everything we do reflects our philosophy of ‘Artfully crafted,’ and our TV campaign truly brings that to life,” said Jovina Young, Blue Moon brand manager.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in