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CES 2016

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

 

As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech space will be right there, ready to serve up ads and marketing in new and presently unseen ways.

Coming into focus during the second day of CES 2016, that connection will be an important theme for Christian Muche, co-founder of Dmexco, as he begins planning for his rapidly expanding festival in Cologne, Germany, this September.

Check out Muche's thoughts on the emerging world of the Internet of Things in the video above. 

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