Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed.
The online travel site's media spending totals about $40 million annually.
The decision came after a review in which there were two other finalists: Leo Burnett in Chicago and Arnold in Boston. Ark Advisors in New York managed the process.
The Boulder, Colo. office of Crispin succeeds Young & Rubicam, Chicago, on the account. Y&R, a WPP Group agency, had handled the brand since 2009. Crispin is a unit of MDC Partners.
Hotels.com is part of Expedia's portfolio of Web-based brands, which also include Hotwire and Expedia.com.
Media planning and buying responsibilities were not in play and remain at TargetCast.