Hotels.com Hires Crispin Porter + Bogusky as Its Lead Creative Agency | Adweek Hotels.com Hires Crispin Porter + Bogusky as Its Lead Creative Agency | Adweek
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Hotels.com Picks Crispin for Its Creative Account

Winner succeeds Y&R as lead creative agency

Y&R had handled the brand for four years.

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed.

The online travel site's media spending totals about $40 million annually.

The decision came after a review in which there were two other finalists: Leo Burnett in Chicago and Arnold in Boston. Ark Advisors in New York managed the process.

The Boulder, Colo. office of Crispin succeeds Young & Rubicam, Chicago, on the account. Y&R, a WPP Group agency, had handled the brand since 2009. Crispin is a unit of MDC Partners.

Hotels.com is part of Expedia's portfolio of Web-based brands, which also include Hotwire and Expedia.com.

Media planning and buying responsibilities were not in play and remain at TargetCast.

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