Hotels.com Creative Review Is Underway | Adweek Hotels.com Creative Review Is Underway | Adweek
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Hotels.com Creative Review Is Underway

Incumbent is Y&R in Chicago

Photo: Matthias Tunger

Travel accommodations website Hotels.com is reviewing its creative advertising account.

The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on the review, or whether the agency would defend.

The search is understood to be well underway, with requests for information due back from participating agencies in coming days. A full list of contenders could not be immediately determined.

Hotels.com, based in Dallas, Texas, spent $39 million across media in 2012, with about $30 million of that amount going to television, per Kantar estimates.

Ark Advisors in New York is handling the review process for Hotels.com. The search consultant also handled the 2007 review that saw the account land at TBWA\Chiat\Day in New York, the lead creative agency for the brand before Y&R.

Ark Advisors referred calls to the client. Representatives for the brand did not return calls before press time.

Hotels.com is owned by online travel giant Expedia, based in Bellevue, Washington, which uses 180LA as its lead creative agency.

Competitor Booking.com, owned by Priceline, at the beginning of this year moved into the U.S. advertising marketing with work from its agency, Wieden + Kennedy Amsterdam.
 

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