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CHICAGO-Just as it did with its tourism account last year, the state of Wisconsin has maintained the status quo with its $4-5 million lottery account, offering a contract renewal to Hoffman York in Milwaukee following a review.
Under the points system employed by the state, Hoffman York bested fellow finalist Advertising, Boelter & Lincoln in Madison, Wis., scoring 906.8 points to ABL’s 878.8. The evaluation system tallies points from criteria including oral presentations, previous experience and compensation offers.
Hoffman York has had the lottery account since 1991, after winning it from Milwaukee shop McDonald Davis (now BVK/McDonald).
As with the state’s $3 million tourism account-retained by Laughlin/Constable in Milwaukee- the lottery account must be reviewed approximately every three years.
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