UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business

Company spends about $575 million in media annually

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Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year.

MediaCom landed the assignment after a review that began in July, the brewer has confirmed. Sources previously identified the other finalist as Publicis Groupe’s Spark. A search around media planning and research began in April and grew to include buying in late summer.

In making the selection, Jorn Socquet, vp of marketing at A-B, cited MediaCom's experience and capabilities, adding that the agency will manage the business out of its New York office.

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