Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter. After all, there appears to be an unusual opportunity afoot with the soccer tourney: Twitter data reveals that 77 percent of its accounts are outside the United States.
Spredfast has shared data with Adweek that paints a picture of what countries and languages brands may want to focus on with their real-time Promoted Tweet buys. The numbers below are based on millions of tweets, and show that Russia and Portugal's presence in the international sporting event have dramatically boosted World Cup messages in their native tongues.
Check out the leading languages so far as well as other data below.