Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Adweek Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Adweek
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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Shorty Awards contenders span all of social media

Photo: GoPro on Facebook

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.

This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."

"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."

Check out the full list of finalists below:

Best Brand on Twitter

Delta

WWE

Skittles

ZzzQuil

SportsCenter

Charmin

American Express 

GameOfThrones

RealCapnCrunch

E!

 

Best Brand on Vine

Oreo 

Samsung Mobile US

Airbnb

GE

Mashable

Dunkin' Donuts

 

Best Brand on Instagram

@gameofthrones

Benefit Cosmetics

@girlshbo

GoPro 

General Electric

PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand

Old Spice

 

Best Brand on Pinterest

Jetsetter

Better Homes and Gardens 

MasterCard - #AcceptanceMatters

Whole Foods Market

 

Best Brand on Snapchat

Wet Seal 

Beefy Crunch Burrito

NSX Snapchat Teaser

 

Best Brand on Tumblr

Denny's Lives on Tumblr

Hannibal on Tumblr

General Electric: GE Tumblr & The Txchnologist 

MTV

Game of Thrones

The Way of Ray 

Doctor Who

Nickelodeon's Korra Nation: the ultimate tumblr fan destination

"The Signal" Lexus

 

Best Brand on YouTube

ESPN 

TED

WWE 

GoPro 

 

Best Facebook Page

GoPro 

Visa #GoInSix

Game of Thrones

Skittles Facebook Page

Al Jazeera America

Girls

Futurama

 

Unmetric’s Best Facebook Campaign

Smashbox Love Me Digital Billboard Experience 

Join the Realm

Banana Republic's #BRLove4All

Turning the Internet Red, Human Rights Campaign

The Pepsi Like machine

Mentos Engages Arab Youth through Hilarious Memes

Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social 

Nissan - Passion Genome 

The Student Center

Adobe "Make It With Creative Cloud" 

 

Best Facebook Contest

Briggs & Stratton Mower Mouth Contest

This Is SportsCenter - SportsCenter Facebook

A's Pretty Little Answer Ball

 

Best Branded Mobile App

Visa 360 Cam

AIG's Global Launch of the CyberEdge Mobile App 

The Nike SB App

Citi Bike App

VH1 Launches Its Most Successful App To-Date: Immersive and Interactive Three-in-One Brand App

The Rolling Stones official app presented by Citi 

Sherwin-Williams ColorSnap Glass

The WWE App

Mixhibit

 

Best Branded Real-Time Response to a Major Event or Cultural Phenomenon

Dietz & Watson - LaserHam

Nokia - The Most Retweeted Brand Tweet Ever

Eli's BMW

United Nation's #theworldneedsmore

Pepsi Does the Harlem Shake

DiGiorno: The Sound of Music Live

Captain Crunch's Viral Uniform Controversy

 

Best Contest

Dodge: Hands On Ron Burgundy Game

Audi's Steer the Story Campaign with Marvel Comics

Wheat Thins Flavor Protection

Intel Presents The Music Experiment Powered by MTV Iggy

espnW: 98 Days To Shine

 

Best Fortune 500 Brand on Social Media

American Express 

Visa #GoInSix

GE on Social

American Honda Motor Co., Inc.

Disney

 

Best Integration of Social Media with Live Television

2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social

#DunkinReplay

HGTV All Premiere New Year

The Voice: Instant Save

 

Best Listicle

Black Sails: Pirates Are Better Than...

27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show

The 10 Worst Things About the Rehtaeh Parsons Rape Case

 

Best Mobile Campaign

Join the Realm: Mobile, HBO

Visa 360 Cam

Volkswagen SmileDrive, Powered by Google

LotteryHUB 160,00 Downloads

 

Best News Twitter Account

Al Jazeera America

E! Online 

Univision's Primer Impacto 

 

Best Social Good Campaign

#theworldneedsmore, United Nations

Unselfie

UN WOMEN

MINDDRIVE Social Fuel

Garnier Men PowerLight A Village

One Billion Rising Campaign

#SFBatKid, Make-A-Wish Foundation

Promise for Education, University of California

Drink Good Do Good, Naked Juice

#Mamming 

 

Best Social Integration with a TV Commercial

Realtime Twitter Integration into Social TV Advertising

#AdamLevineCollection, Kmart Shop Your Way

Mentos Engages Arab Youth through Hilarious Memes

Coldwell Banker Real Estate #HomeRocks 

 

Best Social Media Campaign for Film

Wolverine International Home Entertainment Social Campaign: Declassified 

Chennai Express

The Purge

Anchorman 2: The Legend Continues

 

Best Tumblr Campaign

"The Signal" Lexus

Project Drive-In

Capitol Couture

Converse Music

 

Best Twitter Campaign

 

Samsung Recharges Galaxy Phones with a Tweet at SXSW 

Tweethearts, Necco

@MTVFR hacked Twitter with #TeenWolfFr 

Tweet & Shoot We Are Tennis by BNP Paribas

#TornadoWeek, The Weather Channel

Derek, A Netflix Original Series

TNT's Mob City Twitter Script

#SFBatKid, Make-A-Wish Foundation

#InsideTHEOUTNET

#SCtop10, ESPN

Verizon NFL #FOMOF Twitter Campaign

Cinemax's Banshee, HBO

Opposite Worlds Twitter Popularity Index, Syfy

 

Best Use of a Hashtag on Twitter

Charmin #TweetFromTheSeat

Purina: #PetsAtWork

UN WOMEN

#SFBatKid, Make-A-Wish Foundation

Pepsi Summer of Fan Armies

#theworldneedsmore, United Nations

#YoureDoinItRightWhen by Singley + Mackie for YP.com

#PricelessNewYear, MasterCard

Honda Summer Clearance 

The Voice: Instant Save

 

Best Use of Animated GIFs

Converse Music Tumblr

Bravo and GIPHY partnership for I Dream of NeNe: The Wedding

Eastbound & Down's Hall of F***in' Fame Baseball Card GIFs

The Purge

 

Best Use of Gamification

Bravo's Top Chef Home Edition

Dodge: Hands On Ron Burgundy Game

Lowe's Sims Social

Poptopia + Pop Dongle by Pop Secret

 

Best Use of Humor

Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS

DiGiorno

Halloween Treats Gone Wrong, P&G / Oral B

Mentos Engages Arab Youth through Hilarious Memes

Wendy's Bacon Portabella Melt on Brioche Campaign

 

Best Use of Social Media by One Brand Responding to Another Brand

Snack Attack, America Honda Motor Co., Inc.

Congratulations, Sony.

The Most Retweeted Brand Tweet Ever, Nokia

 

Best Use of Social Media for a Consumer Brand

Lowe's Sims Social

Gatorade Heritage Bottle Campaign

Glad's #SAVEITSUNDAY Movement

Pantene

Project Drive-In, American Honda Motor Co., Inc.

The Most Retweeted Brand Tweet Ever, Nokia

Virgin America Remixes the Safety Video

WestJet Christmas Miracle: Real -Time Giving 

 

Best Use of Social Media for Auto Industry

PMK*BNC for Audi of America: "The Challenge"

Nissan - Versa Note Amazon Partnership 

Project Drive-In, American Honda Motor Co., Inc.

Nissan - The Briefcase

 

Best Use of Social Media for B2B

Jobsite - The Advantage 

General Electric

Project 2020, Trend Micro

Flying high with Airbus

Google Enterprise Lets You Work the Way You Live

Inspiring Influencer Activation with Nostalgic Call to Action

 

Best Use of Social Media for Consumer Electronics

GoPro

Samsung Recharges Galaxy Phones with a Tweet at SXSW 

The Most Retweeted Brand Tweet Ever, Nokia

The Warner Sound at SXSW Captured by Nikon

 

Best Use of Social Media for Customer Service

@hyattconcierge at your service 

Safaricom Ltd Kenya

Samsung Recharges Galaxy Phones with a Tweet at SXSW 

@united Customer Service on Twitter: From Black Hole to Top Shelf

 

Best Use of Social Media for Fashion

Banana Republic's #BRLove4All
NET-A-PORTER.COM

Snap a moment of color. Win a week in Maui.

 

Best Use of Social Media for Financial Services

Discover Gift&Get App

Stash & Save Sweepstakes, Kinecta Federal Credit Union

Tweet & Shoot We Are Tennis by BNP Paribas

PayPal: From Faceless to Friendly. Increasing Brand Engagement 

Citi's Connect: Professional Women's Network on LinkedIn 

Why wait until it's too late? - DELA

 

Best Use of Social Media for Food & Beverage

Say It With Bacon, Kraft Foods (Oscar Mayer)

Hot Pockets' "You Got What I Eat"

Hostess: Prepare Your Cakeface

Wendy's Pretzel Bacon Cheeseburger Love Songs

Naked Juice Power Garden

Green Giant - Raise A Giant (Bully Prevention)

Beefy Crunch Burrito

Lay's 75 & Sunny

 

Best Use of Social Media for Healthcare

Break Dengue

#MHBaby-The World's First Live C-Section Birth on Twitter 

NorthShore Connects with Patients Through Social Content

 

Best Use of Social Media for Luxury Goods

Benefit Cosmetics

Need For Tweed, Harris Tweet Hebrides

NET-A-PORTER.COM

 

Best Use of Social Media For Music

Avicii x You

Intel Presents The Music Experiment Powered by MTV Iggy

Snoop Dogg: Digital Tastemaker and Leader on Social Platforms

 

Best Use of Social Media for News

Al Jazeera America - The Stream

#AskSnowden and The NSA Files

Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality

 

Best Use of Social Media for Retail or E-Commerce

DollarShaveClub.com - One Wipe Charlies Launch 

Get Social with Duane Reade

#ZapposRecharge Takes Over New York Fashion Week

 

Best Use of Social Media for Sports

espnW: 98 Days To Shine

HBO Boxing

MLB Fan Cave 

The International Olympic Committee

WWE WrestleMania 29

Wimbledon

 

Best Use of Social Media for Telecom

BuzzFeed Virgin Mobile "Always On" Social Advertising

O2 Be more dog

Skype: Your City, Your Passion

 

Best Use of Social Media for Television

@MTVFR hacked Twitter with #TeenWolfFr 

Shark Week Google Hangout

#ROASTJOFFREY: The World’s First-Ever Social Media Roast 

The Voice: Instant Save

TeenNick's The '90s Are All That

Teen Wolf Trailer 

CNN Films Presents: 'Blackfish'

Mob City Twitter Script

The WWE App

MTV EMA: Social Media

PSYCH Slumber Party

NCAA  Real Time Highlights

Orange Is The New Black, a Netflix Original Series

Doctor Who

 

Best Use of Social Media for Travel

Airlines for America: Don't Ground America Campaign

Delta Cheer Cart

WestJet Christmas Miracle: Real -Time Giving 

 

Best Use of Social Media for Video Games

LEGO Marvel Super Heroes

GameTrailers GDEX 

Tangible Media and Deep Silver's Saints Row IV

 

Best Use of Social Media In Real Life (IRL)

Shark Week Google Hangout

Samsung Recharges Galaxy Phones with a Tweet at SXSW 

Tweethearts, Necco

Skype: #SmileStation

TED

Drafted in Glass

#theworldneedsmore, United Nations

 

Best Use of Video in a Social Media Campaign

InsertMeAnywhere, Netflix

Nissan - The Briefcase

Virgin America Remixes the Safety Video

Occupy CONAN sponsored by VW

#StartSomething Special: Mairead & Kevin's Wedding, American Honda Motor Co., Inc.

Applebee's Spirited Chef: Risking Bloodshed To Bring Fans What They Want

Girls Season 3 Instagram Campaign

#theworldneedsmore, United Nations

Adobe "Make It With Creative Cloud" 

From The Gridiron To The Grill, White Castle

#InsideTHEOUTNET

 

Best Viral Campaign

InsertMeAnywhere, Netflix

WestJet Christmas Miracle: Real -Time Giving 

UN WOMEN

Turning the Internet Red, Human Rights Campaign

Nissan - Versa Note Amazon Partnership

Virgin America Remixes the Safety Video

 

Most creative use of technology for a campaign

Naked Juice Power Garden

Play Live Experience, Bravo Media

Psych Pineapple Trifecta, USA Network

Da Vinci’s Demons: Citizens of Florence, STARZ

Tweet & Shoot We Are Tennis by BNP Paribas

 

Best Small Agency (1-20)

Agency | 2.0 :: A Boutique Crowdfunding Agency

Clever Girls Collective
GLOW

 

Best Mid-Sized Agency (21-100)

Carrot - a VICE company

Laundry Service

Threshold Interactive: Different From The Ground Up

 

Best Large Agency (over 100)

We Are Social

360i 

Deep Focus

VML

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