Heineken Is Cannes' Marketer of the Year

Past honorees include Coca-Cola and Mars

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.

Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012.

The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness. 

"[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO of Lions Festivals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in