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Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.
The WPP agency office, which still has a media department, is also helping to drive Norton’s global media strategy, planning and buying. In that effort, Grey is working with corporate media sibling MediaCom.
In 2012, Norton spent $13.5 million on U.S. measured media according to Nielsen. Through the first nine months of 2013, the brand invested $3.2
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