'Green Marketing' Shop eFlicks Opens L.A. Office

Boutique agency eFlicks Media has opened a satellite office in Los Angeles in an effort to accommodate new client Sundance Film Festival and to chase new business.

“Our goal is to promote sustainable companies and to influence public opinion,” agency president Martha Shaw said of her desire to position eFlicks as a bicoastal player specializing in “green marketing” and other left-leaning accounts and causes. Opening on the West Coast makes sense, she said, because it gives eFlicks access to companies that support causes such as renewable energy and organic farming.

Shaw founded eFlicks three years ago after working for nearly two decades in the creative departments of various shops, including Arnold, TBWA\Chiat\Day and Team One.