Google TV Ads Pacts With Ovation
NEW YORK Google TV Ads has landed another network partner in Ovation, in a deal that will allow advertisers to leverage the search giant’s auction-based system to buy time on the indie cable channel.
Starting Oct. 2, clients logging on to the Google TV Ads interface will be able to bid on Ovation inventory across all day parts. Google’s proprietary search algorithms allow for more targeted, contextual buys, as advertisers can use the service to hunt for program titles and genres that are inherently relevant to their own brands.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in