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NEW YORK Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.
Advertisers specify actions they will pay for, such as newsletter registrations, brochure downloads or product sales, as well as prices.
Through a tag on the advertiser’s site, Google tracks visitors’ responses.
Google said the test ads would not run on its search results pages, but instead on its AdSense network of content sites.
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