Google Measures Cross-Channel Data
ORLANDO, FLA. Google plans to release new data on cross-channel measurement this week, said Tim Armstrong, the company’s president of advertising and commerce, North America.
Armstrong, who spoke at the American Association of Advertising Agencies 2008 Media Conference and Trade Show in Orlando, Fla., today, emphasized the company’s focus on developing data and reassured attendees that Google has no intention of getting into the agency business.
The company is seeking to collaborate with the ad community to “get to the top of the mountain” in this new digital era, Armstrong said.
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