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NEW YORK Google and America Online inked a $1 billion deal that will bring the companies closer together.
The agreement calls for Google to take a 5 percent stake in AOL, which will sell search and display ads in Google’s AdWords system. AOL will also be able to sell search ads on its own site, which will let it package brand and search campaigns. In turn, AOL will expand the amount of ad inventory, including display opportunities, Google can sell on AOL properties.
Google’s
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