Goodby Silverstein's NY Outpost Lands First Major Account

Newspaper chooses agency in a moment of symmetry

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the West Coast agency starting out with the San Francisco Examiner in the late 1980s.

The agency prevailed in a creative review for a new campaign over competitors like The Martin Agency and the New York offices of McCann Erickson, Young & Rubicam and Deutsch, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in