Geometry Gets Unilever U.S. Work

New WPP shopper marketing unit

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Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources: Unilever’s shopper marketing business in the U.S.

The below-the-line business would be comparable to a $400 million media account or $40 million in revenue, sources said. Unilever is one of WPP’s largest clients.

Advantage Sales and Marketing, Irvine, Calif., appears to be the incumbent. The agency also works for companies like Mars, J.M.

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