General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

Joan, Erich & Kallman and The Community get the nod

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General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup.

Joan, Erich & Kallman and The Community will now join 72andSunny and Redscout on General Mills' agency roster. The latter two MDC Partners shops joined forces to win the U.S. agency of record review in late October. Joanne Davis Consulting led both review processes.

Moving forward, the 72andSunny/Redscout partnership will focus on large brands like Cheerios and Nature Valley while the just-announced trio will "work across General Mills' portfolio of brands as needs arise."

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