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PepsiCo, which has given facelifts to many of its beverage products, is now attempting to up Gatorade’s game with new packaging and renamed line extensions.
New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand’s iconic bolt. “For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats,” according to a company press release.
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