Gary Vaynerchuk Argues That Marketers Are Fighting an Attention War

They know they're spending money in the wrong places

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Have you seen The Big Short? Gary Vaynerchuk has and he believes what it depicts within in the financial sector—that the numbers, measurements and predictions were flat wrong and no one cared—is infiltrating the ad world.

"This is what's happening in the advertising industry, and I'm the guy with the weird fucking eye," said Vaynerchuk, referring to the character Christian Bale portrayed while speaking at the National Advertisers Masters of Marketing Annual Conference in Orlando. "Everybody knows!" 

The problem, Vaynerchuk posited, is marketers are in the midst of an attention war—they are spending their dollars in the wrong places and they know it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in