Game On for GGL, 5min as Cos. Ink Content Deal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Global Gaming (known as GGL), which manages a network of Web sites aimed a hardcore enthusiasts, has inked a content partnership with startup video distribution firm 5min.

GGL claims to reach over 20 million unique users per month across its network. Sites include Wowguru (aimed at World of Warcraft fans) and Psxextreme.com (which caters to PlayStation junkies). The site GGL.com reaches 8 million uniques on its own, per comScore.

Through the deal with 5min, GGL partner sites have begun featuring short instructional videos on specific titles, such as a recently launched clip providing tips on how players can succeed at the popular war-themed Call of Duty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in