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The Federal Trade Commission is pressuring agencies, clients and the media to better scrutinize ads for fraudulent or deceptive content.
FTC Commissioner Sheila Anthony said that broadcasters, newspapers, magazines and agencies “can and should do a better job” of weeding out questionable ads. “We are concerned that too many deceptive ads are slipping through.”
Her comments were prompted by the poor response to FTC guidelines on spotting problem ads sent to 50 state press associations, whose members are media outlets.
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