Fitbit Users Are Sassy (and Sweaty) in the Brand's First Super Bowl Spot

A smartwatch for every occasion

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch.

The spot, produced by Argonaut, flashes from people doing everyday activities to sweating through strenuous workouts, with Screamin' Jay Hawkins' song "Little Demon" as the soundtrack. The ad shows that the watch helps people reach their fitness goals while looking good doing it.

"One of the first things we learned in this industry is that fitness is personal—and if something isn't your style, you won't wear it," said James Park, Fitbit CEO and co-founder, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in