Fiat Takes Wheel From Chrysler

Assumes a controlling stake, but what happens now?

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Wednesday's announcement that Fiat plans to spend $1.27 billion to increase its share of Chrysler Group—allowing it to reach a controlling stake of 51 percent two years earlier than previously announced—has set the auto world abuzz. Sergio Marchionne, CEO of both brands, has told analysts that the move will "provide a much-needed base for a fuller operational integration of these businesses."

Not that it'll be easy. Fiat is a proud, 112-year-old automaker based in Turin, Italy, whose corporate garage purrs with sexy nameplates like Ferrari and Maserati.

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