Fast Chat: ShopWork N.A. Head Laura Davis-Taylor

Talks about how technology is redefining retail

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Shopper marketing is growing at more than 21 percent annually, with some big consumer products companies like Procter & Gamble spending at least $500 million to target consumers at the point of purchase. Last year, BBDO and its Proximity digital capabilities set up ShopWork in North America to help clients navigate the increasingly complex retail experience at whatever physical or virtual location it may occur. Laura Davis-Taylor, an Atlanta-based retail strategist with more than 20 years of experience, is the managing director of the new operation.

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