Fans of the Iconic Woody Wagoneer Are Freaking Out About Its Possible Return

Fake wood could hit the road again

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jeep fans breathed a collective gasp this week as word spread that Chrysler might—just maybe, two years from now—bring the Woody back.

"The Jeep Grand Wagoneer, fondly known as the Woody, is finally returning," said the blog of Autopark Chrysler Jeep, a dealership in Cary, N.C. "And we couldn't be more excited; 2018 is still more than two years away from the time of this post, but we couldn't wait to write about it."

No idea what all this is about? Then you're not among the thousands of Americans who've been in mourning since June 20, 1991, when the last Jeep Grand Wagoneer rolled off the line in Toledo, Ohio.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in