Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Fallon will launch print, outdoor and television advertising touting a new feature in which BMW drivers will be able to use an Apple iPod through the car’s built-in stereo system.
A new TV spot breaking today from the Minneapolis agency shows a young man listening to music on his iPod while strolling toward a BMW. When he gets in, he plugs the iPod into the car’s sound system without missing a beat. Suddenly, dozens of musicians of all stripes climb into the backseat of the car.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in