Facebook Mobile Ads to Hit $1.2B by 2014 | Adweek Facebook Mobile Ads to Hit $1.2B by 2014 | Adweek
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Facebook Mobile Ads to Hit $1.2B by 2014

EMarketer dramatically reconfigures forecast for sales landscape

Facebook will total a little more than $339 million in mobile ad sales this year, $851 million in 2013 and $1.2 billion in 2014, per new projections from eMarketer.

For 2012, eMarketer's estimate is pleasant news for Wall Street-weary Facebook, since the New York researcher just three months ago predicted the digital giant's mobile revenue would total only $72 million. Yeah, eMarketer was off a little, though its reconfigured estimate isn't shocking due to the fact that CEO Mark Zuckerberg's company posted $153 million in mobile ad revenues in Q3.

At any rate, generally speaking, it seems like a great time to be at the forefront of mobile advertising—whether with Facebook or other prominent services.

EMarketer projects that Facebook will account for 18 percent of the U.S. mobile display market this year, edging second-place Google (17 percent) with digital music service Pandora (12 percent) coming in third. Twitter's mobile ads market share will exceed 7 percent this year, says eMarketer. The researcher predicts that Facebook's share will jump to 25 percent during 2013 while Google will climb to nearly 20 percent.

Due to the apparent success of Facebook's mobile news feed ads and Twitter's Promoted Tweets via mobile, eMarketer is bullish on the space. It predicts that this calendar year, mobile ad industry sales will have skyrocketed from $1.45 billion to $4.06 billion year over year, a 180 percent increase.

Though emerging quickly, mobile is still relatively small potatoes compared to traditional channels. Emarketer estimates that mobile will account for just 2.4 percent of all brand ad budgets this year, but predicts that it will exceed that of radio spending by 2016, when it will account for 11 percent of all ad sales.

Emarketer comes to its data by analyzing and crunching numbers from a variety of industry sources.

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