Facebook has acquired social-media tracker FriendFeed; terms of the deal were not disclosed.
Mountain View, Calif.-based FriendFeed was founded by four well-regarded ex-Google executives, including Bret Taylor, who launched Google Maps, and Paul Buchheit, the brains behind Gmail.
FriendFeed simplifies social-media interaction by allowing users to share information, links, videos and the like from multiple platforms, including Twitter, Facebook and e-mail. Users can then carry on live conversations with different groups of friends, regardless of which platform those friends are using.
Facebook officials said that all 12 FriendFeed employees would be retained as part of the acquisition. FriendFeed's four founders will assume senior roles within Facebook's engineering and product teams.
The acquisition of would not appear to have immediate revenue or advertising implications for Facebook. However, the deal is notable because FriendFeed is one of several companies at the forefront of "real-time" communications on the Web. Some advocates of this highly integrated and instantaneous approach believe it will have a major impact on content delivery and search as more Web users potentially opt to receive information through personal contacts rather than publishers and media companies.
Nielsen Business Media