ESPN3 Turns Xbox Into Sports Arena

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Microsoft’s Xbox is a hugely popular platform for sports games. Starting this November, the gaming console will become home to thousands of real-life sporting events.

ESPN has inked an exclusive, multi-year deal with Microsoft to deliver ESPN3 (formerly ESPN360) via Xbox Live, the Web-based entertainment platform which reaches over 20 million gamers worldwide. That means Xbox Live subscribers will be able to stream over 3,500 live events, ranging from college bowl games to Grand Slam tennis tournaments, as well as on-demand video clips and highlights.

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