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NEW YORK DrivePM, the performance ad network owned by aQuantive, said it has hired former Google sales executive Gary Savoy.
In his new role, Savoy, 37, will head DrivePM’s East Coast sales. He is charged with sales and marketing projects for DrivePM’s advertising products, which include a cost-per-action ad network and a brand-advertising network. DrivePM buys cheap inventory from publishers, then resells it to advertisers as targeted inventory, using online consumer behavior collected through aQuantive’s Atlas ad server.
Savoy
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