The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time.
The Interpublic Group shop was among four agencies that vied for the business. The identities of the other shops could not be ascertained.
Spending could not immediately be determined. It’s Draftfcb's first new business win since Brooks Day joined the agency in February as vp of business development. Day was formerly director of business development, West, at Razorfish, where he oversaw revenue growth of the digital agency's San Francisco, Portland and Seattle offices.
Julie Scelzo, svp and group creative director, who joined Draftfcb in 2009 and made her mark with the “Wear the Pants” campaign for Dockers, led the Conservancy pitch and will oversee the agency’s efforts to raise the organization's profile.