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The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time.
The Interpublic Group shop was among four agencies that vied for the business. The identities of the other shops could not be ascertained.
Spending could not immediately be determined. It’s Draftfcb's first new business win since Brooks Day joined the agency in February as vp of business development.
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