Disney Trusts Annie Leibovitz

'Why do we need the castle in this picture?' she asks

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CANNES, France—Artists need to trust themselves, and brands need to trust artists.

That, at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp of global marketing and sales Leslie Ferraro took the stage at Cannes Lions to discuss their seven-years-and-running pop-stars-as-fairy-tale-characters campaign for the brand. 

Leaving aside celebrity name dropping (Scarlett Johansson as Cinderella, Queen Latifah as Ursula, Tina Fey as Tinkerbelle, Russell Brand as Captain Hook, Jeff Bridges as the Beast), the discussion touched on Leibovitz's advice for young creatives.

"It's just about trusting what you feel and what you think," said Leibovitz.

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