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NEW YORK Discovery Networks has placed its media planning and buying account into review, the client has confirmed.
Discovery spent $65 million in measured media last year, and the same amount from January through September of this year, according to TNS Media Intelligence.
Discovery’s U.S. networks group comprises about a dozen channels. In addition to the flagship network, they include The Learning Channel, Animal Planet, Discovery Kids and the Military Channel, among others.
The incumbent shop is Omnicom’s PHD, which will defend, a client rep said.
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