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If anyone knows how to celebrate, it’s Sean “Diddy” Combs. His “White Parties” in the Hamptons are legendary for both its guest list and press coverage. Beginning Oct. 8, Diddy will attempt to explain “The Art of Celebration” to the rest of us in TV ads for Ciroc Vodka.
Owned by Diageo, the ultrapremium vodka launched in 2003. However, Ciroc has failed to achieve the success of rivals Grey Goose, Ketel One and others. Enter Diddy.
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