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NEW YORK Shattered by the loss of more than $100 million in automotive billings from American Suzuki, DentsuNext has been shuttered by its parent, Dentsu Holdings USA, and 15 staffers have been cut between operations in New York and Brea, Calif.
The company is moving DentsuNext’s Sharp Electronics business and seven media employees into mcgarrybowen, which Dentsu acquired in November. It is also folding the Suzuki motorcycle account (along with three creative and account exec employees who work on the business) into Dentsu’s Los Angeles operations.
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