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LOS ANGELES Dentsu America was selected to handle the rebranding of Chapman University College following a pitch.
The account is worth $8-10 million and there was no incumbent. It could not be determined which other agencies competed for the business.
The Orange County college that serves nontraditional students, typically working adults, will be renamed Brandman University, reflecting a $10 million donation by the Brandman Foundation, Los Angeles.
Current degree programs include education, organizational leadership, criminal justice and healthcare.
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