Data Is Transforming This Experiential Marketing Agency

All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO
What Experiential marketing agency
Where Chicago



Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback. Now data may help support that case with efforts like All Terrain’s work for client The Cosmopolitan hotel and casino in Las Vegas. Last year, the agency gave United Airlines travelers on Vegas-bound flights stylish playing cards featuring offers at the venue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in