Data Points: Summer Travel | Adweek
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Data Points: Summer Travel

Americans tend to stay close to home in the summer, but come winter, overseas locales beckon
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It’s no surprise that travelers depend on the Internet to research and plan vacations. According to data from Google, online query activity peaks in July, when searches for domestic travel-related terms spike. Travelers tend to start their searches with generic terms before narrowing them to brand names; in the case of hotel queries, for example, searches for hotels by name peak a full two months after generic searches do. When it comes to planning a vacation, Americans are more likely to consider the beach than any other kind of destination. Perhaps not surprisingly, coastal cities account for nine of the top 10 U.S. destinations by query volume.




Infographic: Carlos Monteiro