Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad

What's in the red velvet box?

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Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a new yearround advertising push from the Berkshire Hathaway-owned chain, which turns 75 this year and usually reserves its ads for the summer. 

Made by the brand's creative shop, Barkley, the commercial features DQ's new Red Velvet Cupid Cake and Spoon Case. In the spot, a man surprises his lady with a velvet jewelry box that—to her delight—contains a plastic spoon.

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