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ATLANTA — DaimlerChrysler Vans has named Henderson Advertising its lead advertising agency. The Greenville, S.C. shop has been charged with creating a television, print outdoor and collateral campaign in support of the U.S. launch of the commercial vans. Henderson won the business — billings have yet to be determined– in a review against undisclosed competition.
The client, a recently formed subsidiary of DaimlerChrysler AG, is headquartered in Huntersville, N.C. Since being introduced in 1995, DaimlerChrysler’s high-efficiency Sprinter model has dominated European market.
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