Customers Want Emotional Connections, Not Data

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Dad, I have a dream. I want to sell my ideas.”

I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”

Years later, I’m glad to say I’ve been fortunate enough to keep my early mission statement alive. My father shouldn’t have worried; there wasn’t a problem, just a rewarding way of life. But what about the next generation of dreamers? Surely they’ll have no problem selling their ideas in this hyper-connected world.

For one thing, it’s never been easier to put ideas into the marketplace.

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