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LOS ANGELES Creative director Mark Taylor is moving from MDC Partners’ Crispin Porter + Bogusky to Omnicom Group’s GSD&M Idea City as executive creative director. Taylor said he expects to start at the end of March.
“It is a natural fit,” said Taylor. “Idea City wants to get into approaching a business problem in a way that might be different than just advertising. That’s the direction we’re going in.”
At Crispin, Taylor worked mostly as an art director on BMW’s Mini, Miller High Life, Nike and Volkswagen.
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