Crispin Porter + Bogusky Lays Off 10 Percent of Its U.S. Staff | Adweek
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Crispin Attributes 10% Staff Cut to Arby's, Microsoft

The former left in November and the latter uses the shop less

Arby's roast beef sandwich.

Crispin Porter + Bogusky trimmed its U.S. staff by 10 percent, a cut that stems chiefly from the loss of Arby's and shrinkage in the agency's Microsoft business.

In a statement, new agency president Steve Erich cited both factors as reasons for the cut, which equates to roughly 60-70 positions across the shop's offices in Boulder, Colo.; Los Angeles and Miami.

Erich added that "these decisions are always difficult as they affect our colleagues who have made many contributions."

Arby's left in November, and the fast-food chain is now in the late stages of a search for a new lead creative agency. The finalists are Fallon, BBDO and The Martin Agency.

Crispin's share of Microsoft, meanwhile, has shrunk considerably in the past few years, as the company has shifted assignments among roster shops. That said, the MDC Partners agency continues to create ads for the company's Xbox game system. Microsoft, however, is now looking to consolidate its global marketing services business within a single holding company.

On the plus side, Crispin in recent months has added accounts such as Hotels.com and Turkish Airlines.

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