Mitchell, who was managing director at Interpublic digital, CRM agency MRM from 2008 to 2011, worked with Arnold Worldwide CEO Robert LePlae when the two were at TBWA\C\D. Mitchell was then president of the Omnicom shop’s New York office and LePlae was North America president of the agency. The two also worked together in Los Angeles when LePlae was president, CEO there and Mitchell was the worldwide managing director on Mars. In his new role, Mitchell will sit on Arnold Worldwide’s global executive committee and will report directly to LePlae.
“When you’re in the marketplace looking at talent, you don’t see people who have run creative agencies and digital agencies,” said LePlae. “That’s what makes Corey so perfect for where we’re going. He understands the idea of integration, and making digital part of the norm, better than anyone.”
LePlae also cited Mitchell’s account skills in managing Mars, which was then a key global account at TBWA\C\D, and his international experience. Mitchell has worked at agencies like Dentsu Y&R in his native Australia, as well as Asia. During his tenure at MRM, the shop won business from Diageo and Home Depot as well as regained Walmart and retained the U.S. Army. Earlier this year he worked with LePlae on some projects for Arnold, giving him the chance to learn more about the company.
“The alignment feels right,” he said. “I’ve been in [Arnold] meetings where I’ve seen the talent, learned about the client base and seen the desire to do great work.”