DALLAS Axiom has been awarded the advertising account of Cooper Cameron Corp., the shop said.
The Houston-based agency won the business-to-business account following a formal review with undisclosed firms, according to Tom Hair, president and creative director of the shop, which was formerly called Axiom Design Group. Lehman & Associates in Houston had previously handled the account.
Axiom has been charged with incorporating marketing communications strategies for the local oil and gas equipment manufacturer and its Cameron, Cooper Cameron Valves and Cooper Compression divisions.
Hair said the win is significant because it represents a further expansion into the advertising business for a shop that has traditionally positioned itself as a design firm. "For us it was accomplishing our goal to reinvent ourselves and become a hybrid of a communication design firm and advertising agency," he said.
Billings for the Houston-based client are undisclosed.