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Converse has quietly rolled out an interactive campaign that puts a distributed media spin on the traditional Web microsite.
Rather than create a single destination, Converse agency Anomaly has built more than 20 minisites of offbeat content linked by a navigational scheme that mimics the popular Web discovery service StumbleUpon. Each site in the series has a unique Internet address, making it easy to share with friends or bookmark through a service like Digg.
The Web voyage begins at www.thisistheindexpage.com,
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