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As programs like OfficeMax’s Elf Yourself have shown, consumers love to be the center of marketing stunts, something that HBO has proved yet again for the second season of Flight of the Conchords.
HBO worked with Deep Focus for a program in which consumers were invited to send videos of themselves lip synching the Conchords’ classic Hiphopopotamus vs. Rhymenoceros.
The Lip Dub promotion, as it was called, depended heavily on the show/band’s community of 500,000 fans on Facebook where it got more than 470 comments and 5,400 “likes.”
The
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